How to Optimize Your Social Media Profile

3 of our Favorite Profile Hacks

If you haven’t noticed, we’re pretty social here at Go-CoOpe.

We have an active blog, Twitter account, Facebook account, Google+ account, and other social media accounts that we use to stay in touch with our community.  And we do way more than communicate online, we also meet up with our community members in real life in our growing meetups.

We’ve learned a few things about keeping a social media presence, and we’d like to share with you 3 of our favorite social media profile hacks that will help you get noticed and communicate your unique value to visitors in whatever social network you choose to invest your time and resources into.

No matter what social media platform you’re using, when you set up your user profile, you’ll have to provide some kind of a description of who you or your company are, a picture of you or your logo, and a name for your profile.

At first glance, these three obligations appear to be benign trivialities that you have to jump through to get to your social media activities.  But if you learn to use them well, they can be brilliant marketing tools to introduce your visitors to your brand and leave them wanting more.

1. The Profile Description: Write your “elevator pitch.”

Let’s start with your profile description.  Every social media platform has a different approach to their descriptions.

Some descriptions are really short, like Twitter, which limits users to only 160 characters to describe themselves or their brand.  Other platforms, like Facebook, give you much more room for creativity.

The quantity of words in your description isn’t nearly as important as the quality of the words you use.

The best social media descriptions work like an elevator pitch.

If you’ve been in business for any amount of time, you’ve probably heard of the elevator pitch.  The idea is that you get into an elevator going to the top of the building when you turn around and see your target customer or investor standing right next to you.

They’re going to the same floor as you, and so you both have to spend the next minute together as you wait. This is the perfect moment to pitch your idea/company/product.  What are you going to say in that oh-so-precious minute?

That’s the elevator pitch.

The best elevator pitches share similar characteristics, and they’re not designed to sell.  They’re designed to spark interest in the listener, to create a desire to know more about you and your brand.  This is what your description must do.

Here’s some tips to writing a great description:

  1. Show them whom you serve.  Tell them right away who your target customer is.  An example would be: “We love helping real estate seekers find the right home for their families.”
  2. Show them the benefit to what you do or what you sell.  Instead of “I cut grass,” consider “I make lawns a space families want to play in.”
  3. Show them how you’re different.  What makes you special?  Your technique?  The quality of your product?  Tell them one or two facts in the description that show how you outshine your competitors.

2. Use the Right Image Sizes

You’ll need to upload cover photos and profile pictures of yourself or your logo on your social media profile.  It’s important to upload images that have the right dimensions specified by the social media channel you’re using.

Using the right image size ensures that your visitors can clearly see the photo media that you spent money and/or time getting just right to carry your brand message.  It also optimizes the image for when the social media profile adjusts everything to fit mobile screens.

Here are the current dimensions for many social media platforms according to Hubspot author, Erik Devaney:

Facebook

  • Cover photo: 851 x 315
  • Profile picture: 160 x 160 (upload as 180 x 180)
  • App icons: 111 x 74
  • Timeline: 504 x height is up to you (shared image), 484 x 252 (shared link)
  • News feed: 470 x 394 (shared image), 470 x 246 (shared link)

Twitter

  • Header image: 1252 x 626, 1500 x 500 (redesign)
  • Profile picture: 250 x 250
  • Image in feed: 1024 x 512

LinkedIn

  • Banner image: 624 x 220
  • Logo: 100 x 60
  • Link Thumbnail: 100 x 100

Google+

  • Cover photo: 1010 x 608 (recommended), 480 x 270 (minimum), 2120 x 1192 (maximum)
  • Profile picture: 250 x 250
  • Image post: 4:3 aspect ratio (800 x 600 minimum)

Pinterest

  • Board cover: 217 x 147
  • Preview image: 51 x 51

YouTube

  • Banner image: 2560 x 1440 (TV), 2560 x 423 (desktop), 1546 x 423 (mobile)

 

3. Place keywords into your social media profile (page) name and/or description.

When someone types in a word or series of words, these are called keywords.  If your profile name contains the keywords typed into the search engine, it’s more likely to show up in the search engine results, as shown in a test by Social Media Examiner’s Kristi Hines.

What words do people use in search engines to find you?  They’re probably not typing in your company’s name, so pick words that are related to the problem or solution that you offer.

If you sell cars, than “cars,” “dealership,” “Ford,” and “buy new car” are all possible keywords Internet users will try putting into Google or Bing.  Make sure to place words like these into your profile descriptions and name so your social media pages show up in search engine rankings.

Creating a top-notch social media profile is an important way to spark interest in visitors, position yourself as the answer to their problem, and leave them wanting more.

Spend a little time on your profile.  Make sure you fill out as many fields as possible to make sure your audience gets to know you.  Your profile is your first impression, and you only get one of those.

Now, go grow your business!

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